CALM Hoodie Car Park Scene

A man in a hoodie is a sign of threat for many people. But what else might the hood be hiding? Here’s a disturbing advertisement raising that question for the British public. Every day in Britain three young men take their own life. Sometimes it simply comes down to the fact that they had no one to talk to. This film aims to raise awareness in those around these young men. And in supporting C.A.L.M. they give these depressed people someone to talk to at a time when it matters most.

CALM Hoodie

Click on the image below to play the video.


The Hoodie ad was developed for CALM by Ogilvy & Mather, London, by creative director/copywriter Neil Dawson, copywriter Jim Ritchie, art director Chris Hart, account director Nicholas Tate.

Filming was directed by Marc Charach via HLA, with producer Helen Langridge. Editor was Bruce Townend at The Quarry. Post production was done at Glassworks. Sound was designed at Angell Sound.

Actors were Malcolm Ward and Will Irvine.