Calgary International Film Festival Expect the Unexpected

Calgary International Film Festival in Canada, being held September 19 to 28, has a bizarre print advertising campaign designed using film clips with dark twisted endings. As Oscar Wilde said, “To expect the unexpected shows a thoroughly modern intellect.” Rapunzel, Rapunzel let down your hair!!!!

Rapunzel meets her end in Calgary International Film Festival print advertisement

Squirrel meets its end in Calgary International Film Festival print advertisement
Frenchman meets his end in Calgary International Film Festival print advertisement
Birthday Boy finds teeth in Calgary International Film Festival print advertisement

The rest you can look at if you’re really into black humour….

Calgary Balloon
Calgary BalloonCalgary Balloon
Calgary Balloon

Credits

The Calgary International Film Festival Expect the Unexpected campaign was developed at Wax, Calgary, Canada, by creative director Joe Hospodarec, art director Joel Arbez, copywriters Saro Ghazarian, Sebastian Wilcox, and illustrator Kim Smith.