Cadbury Airport Trucks Race

Cadbury has launched a follow up video to Gorilla, with Trucks, a minute and half of joy for trucks having a good time on an airport runway. To the sounds of Queen’s 1978 track, Don’t Stop Me Now, an eight pimped trucks and their drivers race out of the Trucks Hangar at twilight, using every trick in the book, including dropped luggage, to be in front. As in the Gorilla spot, we’re invited to visit the aglassandahalffullproductions.com site.

Cadbury Truck Race


Click on the image below to play the video in YouTube

Credits

The Gorilla spot was developed and directed by creative director Juan Cabral at Fallon, London, with executive creative director Richard Flintham and agency producer Nicky Barnes.

Cabral shot the ad in Mexico over six nights with production company Blink, director of photography Dan Bronks, producer Matthew Fone and a crew of 140 people.

Post production was done at Moving Pictures Company. Editor was Jo Guest at Final Cut. Sound was designed at Wave, London.

Music by Queen

“Don’t Stop Me Now” was recorded in Nice, and released as a single in 1979 by Queen. The track was included in their 1978 album Jazz. In 2005, this song was voted as “The Greatest Driving Song Ever” by viewers of the BBC television program Top Gear.

  • jim

    What am I supposed to feel about ads that cross over into masturbation? It seems like yet another overblown, empty piece of advertising. Just like Bravia Bunnies.

  • deadthevideo

    Some who have seen this ad state that they don’t see the connection between a truck race and Cadbury Dairy Milk. If they take a look at the very strong use of the colour purple in the ad, then they might just get the connection. Either that or they are thick.