Cadbury is promoting Roses, the wrapped gift chocolates, in Australia with a series of showers evoking the childhood feelings that go with ‘lolly scrambles’.
Twelve thousand chocolates are dropped on a group of children and teachers in a school yard, on a helper at a pedestrian crossing, on a woman waiting for a bus, and a woman hanging out the washing. Brand recognition is provided by a box of Cadbury Roses chocolates and the phrase, “Give a little thanks”.
Click on the image below to play the video in YouTube
The Shower ad was developed at Publicis Mojo Melbourne by executive creative director Darren Spiller, creative director Leon Wilson, art director Rob Beamish, copywriters Sean Larkin and Michelle Withers, and agency producer Corey Esse.
Scott says, “It was great to get everything in-camera. It meant that the reactions of surprise from the actors were always very real. Being showered with 12,000 chocolates is a beautiful but oddly surreal experience and I think that comes across on screen as something the recipients of the chocolates get genuinely excited about.”