Cadbury Old Gold is presented as the original chocolate found back in the Maya civilisation of Central America in a TV ad launched in Australia. Chocolate bars become symbols of value and worth, replacing gold as currency, leading to violent invasions.
Maya Indians discover the riches of the cocoa plant, developing over time the riches of chocolate.
Click on the image below to play the video in YouTube
Credits
The Cadbury Old Gold ad was developed at Publicis Mojo Melbourne by executive creative producer Darren Spiller, creative director/copywriter Leon Wilson, art directors Christy Peacock, Dave Klein and Josh Robbins, agency producer Corey Esse.
Filming was shot by Patrick Hughes via Radical Media with producer Catherine Anderson and director of photography John Toll.
