Butch – A Dog’s Favourite Bite

Butch Pet Food in New Zealand has a print advertising campaign for Black Label Kelp and Omega 3 dogfood, featuring the favourite bites of dogs: Postmen, Balls and Cats.

Butch Dogs love postmen

Butch Dogs love cats

Butch Dogs love balls


The Butch campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, creative director Icaro Doria, art director Matt Swinburne, copywriter Helen Steemson, account director James Polhill. Retouching was done by Nick Browne, Nick Smith and Dan Liao.