Bushells Tea Etiquette from Australia

Bushells Australian Breakfast Tea is being promoted as the alternative to stuffy English etiquette. Australians are shown in their stereotypical element – True Blue Aussies flouting the rules of behaviour and manners relating to social acceptance inherited from England.

Girls dunk biscuits in Bushells tea

A voice that sounds very much like Dame Judi Dench lays down the law. “When observing proper English tea etiquette never grasp the teacup with the palm of one’s hand. When stirring the tea never let the spoon clink the sides of the cup. Ladies should never dip biscuits into their tea. A gentleman never forgets to thank the host!”.

Click on the image below to play the video.


The Bushells campaign is being rolled out by McCann Erickson, Sydney. Media buying was carried out by Universal McCann. Digital is being managed by Arc Worldwide and public relations by Weber Shandwick.