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Burger King Whopper Virgins Will Decide

Burger King and Crispin Porter + Bogusky have commissioned Stacy Peralta, director of Made in America, to document Whopper Virgins, people who taste Burger King Whoppers for the very first time. The documentary, to be aired on December 6, online at www.whoppervirgins.com, will show people without American bias taste testing the Whopper alongside the McDonald’s Big Mac.

Burger King travels in 13 planes, 2 dog sleds and 1 helicopter over 20,000 miles to find people who have never heard of the WHOPPER and perform the world’s purest taste test. Locations visited include a remote hill village in north Thailand, a rural farming community in Romania and icy tundra of Greenland.

The site features a countdown to the airing of the documentary, along with an avant garde exotic composition for Pan pipes and recorder music.

Duncan Riley, blogging at Inquisitur, says it doesn’t get more offensive than this. “It’s hard to place exactly where this begins on the level of wrongness”, he says, questioning the ethics of visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces.

Brian Morrissey at Adfreak suggests the campaign is more embarrassing and emblematic of how ignorant Americans still seem to the rest of the world.

David Griner twitters about how difficult it might be to deliver fresh burgers to remote regions.

Teasers

30 second teasers have been launched on American television, inviting visitors to the site.

What happens if you take Transylvanian farmers who’ve never before eaten a burger and ask them to compare a Whopper versus Big Mac?

Click on the image below to play the Romania video in YouTube (HD)

What happens if you take remote Chiang Mai villagers who have never seen a burger? Who don’t even have a word for burger…

Click on the image below to play the Thailand video in YouTube (HD)

This entry was posted by Duncan on Tuesday, December 2nd, 2008 at 1:00 pm and is filed under Inspiration, Interactive, TV Ads. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Posted in Inspiration, Interactive, TV Ads

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8 Responses to “Burger King Whopper Virgins Will Decide”

Burger King | Whopper Virgins | Brainstorm #9 December 2nd, 2008 at 2:21 pm

[...] | Via Inspiration Room [...]

Burger King - Whopper Virgins « Blog do Miranda December 4th, 2008 at 10:28 am

[...] Via: the inspiration room [...]

Keith December 5th, 2008 at 12:53 am

The truth is at http://www.whoppervirgin.org

Burger King clearly want to destroy cultures.

Stephen Jones December 5th, 2008 at 8:57 pm

Presumably they cut all the takes where the locals threw up.

Nimmi December 6th, 2008 at 12:21 am

Thai food is far too good - they will probably hate both!

Richard December 7th, 2008 at 11:01 pm

I went to the Burger King in Chiang Mai. It’s open 24 hours. Oh, and it was about as crappy as it was in the states.

Irish Parker December 8th, 2008 at 12:59 am

I can believe they enjoyed there first whopper I did too and I am still enjoying the whopper.

Viral Friday: Happy Christmas from AKQA - December 27th, 2008 at 10:59 pm

[...] Burger King and Crispin Porter + Bogusky have commissioned Stacy Peralta, director of Made in America, to document Whopper Virgins, people who taste Burger King Whoppers for the very first time. The documentary shows people without American bias taste testing the Whopper alongside the McDonald’s Big Mac. Burger King traveled in 13 planes, 2 dog sleds and 1 helicopter over 20,000 miles to a remote hill village in north Thailand and a rural farming community in Romania and icy tundra of Greenland to find people who have never heard of the Whopper and perform the world’s purest taste test. (Source: The Inspiration Room) [...]

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