Anheuser Busch has a television advertisement nominated for Best Commercial of the Year in the Emmy Awards 2008, a commercial that was regarded as too risky to show on television. “Swear Jar” shows a group of office workers raising funds through a swear jar for a case of Bud Light for their social gathering at the end of the year.
The Swear Jar spot was designed to be shown during the Super Bowl in 2007 but was rejected by CBS while in script form. Anheuser Busch realised that the commercial could have an effective life without ever appearing on television and gave the go-ahead to DDB Chicago. The spot provided an incentive for visiting www.bud.tv and became a hit on YouTube. This is one spot that won’t be pulled off the internet by the client!
Click on the image below to play the video in YouTube
The Swear Jar commercial was developed at DDB Chicago by executive creative director Paul Tilley, group creative director Mark Gross, creative directors Chuck Rachford and Chris Roe, copywriter Jason Karley, art director Galen Graham, agency producers Will St. Clair and Maureen Lynch, and account supervisor JT Mapel.
Editor was Matthew Wood at The Whitehouse Post, with producer Kristin Branstetter.
Telecine was done at Filmworkers Club, Chicago.
Swear Jar won a National Gold Award at the 2008 ADDY® Awards, a Silver Lion at the 55th Cannes International Advertising Festival and a Silver Clio at the 2008 Clio Awards.