Bud Light Swear Jar

Anheuser Busch has a television advertisement nominated for Best Commercial of the Year in the Emmy Awards 2008, a commercial that was regarded as too risky to show on television. “Swear Jar” shows a group of office workers raising funds through a swear jar for a case of Bud Light for their social gathering at the end of the year.

Bud Light Swear Jar


The Swear Jar spot was designed to be shown during the Super Bowl in 2007 but was rejected by CBS while in script form. Anheuser Busch realised that the commercial could have an effective life without ever appearing on television and gave the go-ahead to DDB Chicago. The spot provided an incentive for visiting www.bud.tv and became a hit on YouTube. This is one spot that won’t be pulled off the internet by the client!

Click on the image below to play the video in YouTube

Credits

The Swear Jar commercial was developed at DDB Chicago by executive creative director Paul Tilley, group creative director Mark Gross, creative directors Chuck Rachford and Chris Roe, copywriter Jason Karley, art director Galen Graham, agency producers Will St. Clair and Maureen Lynch, and account supervisor JT Mapel.

Filming was shot by director David Shane via Hungry Man, Santa Monica.

Editor was Matthew Wood at The Whitehouse Post, with producer Kristin Branstetter.

Telecine was done at Filmworkers Club, Chicago.

Swear Jar won a National Gold Award at the 2008 ADDY® Awards, a Silver Lion at the 55th Cannes International Advertising Festival and a Silver Clio at the 2008 Clio Awards.

  • http://www.lbhat.com bhatnaturally

    Brilliant! Many thanks for all the hard work that you put in behind this website. I find it truly inspiring. It is fantastic that you diligently give all the credit for the work and display stuff that is top of the pops. Thanks again!

  • http://www.freebeer.com.au Bret Treasure

    Excellent, but I couldn’t hear the punchline! What does the guy say to the boss?

  • http://www.theinspirationroom.com Duncan

    Swear Jar was awarded Best Commercial in the 2008 Emmy Awards

  • Bekka

    The guy at the end says “A-hole”

  • LOUIS NUNEZ

    Who is the brilliant actress that requests the pen in this commercial. I have seen her in Geico, Careerbuilder and one other Bud Light commercial.