British Airways Aquarium Upgrade

British Airways is promoting the new ambience available at Terminal 5, at Heathrow Airport, with a television commercial, “Aquarium”. Fish, seals, rays, jellyfish, turtles, dolphins and a whale glide and cavort through the new Terminal 5.

British Airways Aquarium


“The creation of Terminal 5 has been a once-in-a-lifetime opportunity for us to redefine air travel. Our aim was to replace the queues, the crowds and the stress with space, light and calm. Whether departing, arriving or connecting through, to travel with British Airways and to fly from or to Terminal 5, is to change the way you fly forever.”

Click on the image below to play the video in YouTube (HD)

Credits

The Aquarium ad was developed at Bartle Bogle Hegarty, London. Filming was shot by director Daniel Barber via Knucklehead. Post production was done at Framestore.

Music is “The Good Life”, performed by Julie London. Publishing and master synch licenses were brokered at Leap Music, London.

  • Mary Diaz

    Hi…I saw your commercial for the first time last night. My jaw dropped to the floor. I googled your commercial to understand what you were trying to advertise. I got it…but you must understand, I was watching it for the first time and your commercial hit me as a NEGATIVE. The first part of the commercial hit me as “oooh pretty” as what one reacts to in seeing cool underwater creatures or a neat aquarium. But towards the end, I was actually horrified and that’s when my jaw dropped to the floor. The speed of the commercial makes the airline look like it’s underwater instead of contained water in a building. That’s an image any potential air traveller does not want in their brain!!! I also remembered a saying about businesses barely floating above water. Who was your advertising agency?! I know they didn’t intentionally create a negative subliminal/subconcious message… – Beautiful as the creatures were and the art, methinks you need to redo that commercial.

  • Nicole Sam

    Your commercial was beautiful and I loved the song, regardless of what the previous post was.

  • shelbe colledge

    I love this commercial I have to stop what ever I am doing to watch it. The song sounds kind of like an older song when the world seamed to be a better place & the tank take you to a place where there is love peace & romance. The song reminds me of romance from yester years when things where better. I just love it 1 of my favorits.

  • Cindy Kane

    I love the music in this commercial. Does anyone know the name of the song or name of the artist?

  • Cindy Kane

    RIF! Reading is Fundamental. Now I see that some one has already provided that info.

  • Karin Anderson

    I love this commercial! It reminds me of a simpler time, when flying was fun (before 9/11), no long lines going through security, or having to undress and try to find all your various belongings coming through the various scanning devices. Yes, I realize they are necessary, and I do appreciate it that they have them to keep us safe. Still, in those days, flying was every bit as much fun and relaxing, as getting to your destination. That’s why this ad is so effective!! It gives that warm fuzzy feeling, that all is well and you’re about to embark on an adventure of fun and relaxation. Julie London and that luscious musical arrangement sets up that type of ambience. Well done! I think I’ll book a Flight!

  • http://acme.com baffled

    I get the idea. Inject/Imply calm and beauty to a scenario that is usually the opposite. But this looks like a scene from Waterworld – the year is 2095. The ice caps have melted and everything is flooded. Only men who have developed gills can swim deep enough to see what airports once looked like.