Bridgestone Screams at Super Bowl

Bridgestone Tires are being promoted at the Super Bowl as the choice for drivers who want to get the most out of their cars. It’s Bridgestone or nothing in two television advertisements featuring Richard Simmons, Alice Cooper, an albino snake and 27 squirrels. The teaser below is all we have to see until the first and second quarters of Sunday’s game.

Alice Cooper with albino snake in Bridgestone TV ad

Unexpected Obstacles

What happens when a deer, a fitness icon, a rock legend and his slithery companion confront a speeding car equipped with the precision technology of Bridgestone-brand tires?

Click on the image below to play the video in YouTube


In Squirrel more than 20 woodland friends exercise their lungs and count their blessings that a car passing through their home is riding on the world-class technology of Bridgestone tires.

Click on the image below to play the video in YouTube


The Bridgestone Super Bowl campaign was developed at The Richards Group, Dallas, by art director Shane Altman and Jeff Hopfer and copywriter Mike Bales and Ron Henderson. Filming was shot by director Kinka Usher, via House of Usher.

Bridgestone Sponsorship

“The Super Bowl is America’s favorite sporting event with a huge television audience, so it is an incredible opportunity to raise awareness for the Bridgestone brand,” said Phil Pacsi, Vice President, North American Consumer Tire Marketing, BFNT. “These commercials use humor and surprise in a very effective way to both entertain and to showcase the performance of Bridgestone tires.”

The Bridgestone NFL partnership also includes the first “Official Tire of the NFL” designation, official Tire Sponsor of Super Bowl XLII and Super Bowl XLIII designation, title sponsorship of the Super Bowl XLII and XLIII “Bridgestone Super Bowl Halftime Show,” this year starring Tom Petty and the Heartbreakers, strong presence at the NFL Experience, the interactive theme park in Arizona during Super Bowl week.

Bridgestone has been designated “Official Tire Sponsor of the Pro Bowl,” which is played the week after the Super Bowl in Hawai. Bridgestone also provided title sponsorship of the Bridgestone International Series featuring the New York Giants and the Miami Dolphins playing at Wembley Stadium in London.

See more on the background of the campaign at Adweek.

Filed under: Bridgestone, Commercials, Super Bowl 2008



  • Terry

    Bridgestone is giving Budweiser’s Ferrets a run for their money.

  • yamakai

    hahaa! awwwww so cute!