The Academy of Medicine in Malaysia has highlighted the need for early detection of breast cancer with this double CD case, with one pink compact disk and one missing. The direct mail campaign instructed Radiology Malaysia’s database of women on how to self-test for breast cancer. The CD itself included a Quicktime file with an invitation to visit the clinics web site for check for further information and make an appointment for a mammogram. “Detect breast cancer before it strikes. To find out how insert and play.”
The Missing CD was developed at Publicis Malaysia in 2004 by creative director/copywriter Steve Clay, creative director Ted Royer, copywriter Herbie Phoon, art director/designer Chow Kok Keong, designer Loo Kok Seng.