Cancer Research UK, the largest single funder of breast cancer research in the UK, is marking Breast Cancer Awareness Month in October by selling specially designed rubber ducks designed by Sharon Osbourne, Twiggy and legendary Biba designer Barbara Hulanicki. The ducks are being sold as collectors items but also come with valuable information on how to be breast aware. The 2008 campaign, “It’s A Girl Thing”, has been launched with a photo shoot featuring three women affected by breast cancer. The charity has also launched a controversial online video, Breast Awareness Guy, in which a male model is used to demonstrate breast cancer awareness.
Sharon’s family-inspired duck, “Bones”, is based on Ozzy and her pets. Twiggy’s duck, “Duckie”, is pretty in pink florals. Barbara’s high fashion metallic design for “Garbo” was inspired by her love of Greta Garbo and “those fabulous eyelashes”. The ducks have been sold in shops around the UK and online at the charity’s breast cancer awareness website www.cancerresearchuk.org/breastcancer. A limited number of ducks, signed by the three designers, were auctioned on Cancer Research UK’s eBay site, www.ebay.co.uk/cancerresearchuk.
The campaign follows on the success of the 2007 campaign in which stocks ran out for the two ducks ‘Soapstar’, designed by Lulu Guinness and ‘Boydie’, designed by Tracey Boyd.
Dr Lesley Walker, director of cancer information at Cancer Research UK said: “We really encourage all women to get to know their breasts and take time to check for any changes. Taking a bath is a perfect time to do this.”
The Photo Shoot
British photographer and model Penny Lancaster Stewart teamed up with Cancer Research UK to photograph three women who have been affected by breast cancer for the charity’s 2008 breast cancer awareness campaign, It’s a girl thing. Included in the behind-the-scenes shot is hair stylist Trevor Sorbie.
Click on the image below to play the video in YouTube (HD)
Breast Awareness Guy
Tommy provides his body for the cause. “Checking out your own breasts isn’t quite as much fun but it could save your life”. The website, www.breastawarenessguy.org, features the video and a downloadable calendar with pics of Tommy. The site is being promoted on the Vodafone Live! portal and also on the TV screens of 140 bus routes around London.
Click on the image below to play the Breast Awareness Guy video in YouTube (HD)