Brasso Takes Years Off Queen Elizabeth

Reckitt Benckiser‘s Brasso metal polish is presented as just the right product for shining up old coins in this print advertisement from New Zealand. A 1999 dollar coin, unpolished, shows Ian Rank-Broadley’s 1997 portrait of Queen Elizabeth II. The polished coin on the right features Raphael Maklouf’s 1984 portrait of the Queen.

NZ dollar coin polished


The Brasso campaign was developed at M&C Saatchi Wellington, by creative director/copywriter Jeremy Southern, copywriter Marianne Harvey, art director Amanda Dunne, art director Mark (Lungo) Anstis, managing director Paul Sinclair, media planners Clive Reed and Bree Nicholls, with photographer Mike Clare and retoucher Woody.