Banco Bradesco, a bank in Brazil, is promoting its sponsorship of the Beijing Olympics with a print advertising campaign in which athletes of different disciplines are shown sharing similar activities, jumping, running and weight lifting.
“Olympics. Like financial business. You need to have a lot of skills”.
The Bradesco Olympics campaign was developed at Neogama/BBH, São Paulo, by executive creative director Alexandre Gama, creative directors Márcio Ribas and Wilson Mateos, copywriter Isabella Paulelli, art director Vico Benevides, with photographer Vincent Dixon.