Bradesco Olympics Skills for Business

Banco Bradesco, a bank in Brazil, is promoting its sponsorship of the Beijing Olympics with a print advertising campaign in which athletes of different disciplines are shown sharing similar activities, jumping, running and weight lifting.

“Olympics. Like financial business. You need to have a lot of skills”.

Athletes jumping in Bradesco print advertisement

Athletes running in Bradesco print advertisement

Athletes weight lifting in Bradesco print advertisement


The Bradesco Olympics campaign was developed at Neogama/BBH, São Paulo, by executive creative director Alexandre Gama, creative directors Márcio Ribas and Wilson Mateos, copywriter Isabella Paulelli, art director Vico Benevides, with photographer Vincent Dixon.

Filed under: Beijing Olympics, Olympics, Print

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  • Martial Fitness Arts

    Sweet great Weight training write up!

    Very impressive that this blog is syndicated through Google and is it something that is just up to Google or you actively created?

  • The Inspiration Room site map is registered with Google – which means that they’re more likely to pick stories up.