BPay in Australia has an advertising campaign promoting the line, “Ebay Virtually Anything”, aimed at young adults. The online payment of bills is shown to be the way to acquire animal care, appliance rentals, art, online, automotive spare parts, balloon flights, books, online, carpet, cleaning services, energy suppliers, online, electricity, fabric suppliers, fashion, online, flowers, online, flights, fruit and vegetables, furniture rentals, general insurance…
Credits
The BPay Virtually Anything campaign was developed at BMF Sydney by creative director Dylan Taylor, art director JJ Winlove, copywriter Keith Cox with photographer Andreas Bommert and stylist Ali Griffiths.
