Bosch Screwdriver catches Fly

The Bosch Electric cordless screwdriver is presented as the way to get fast results in this award-winning print advertisement from Germany. “It’s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.” “Fly” won a Gold for Press, Posters and Technique at the Epica Awards 2008, and a Silver award for Print at Eurobest 2008.

Bosch Screwdriver print ad with Fly


“Fly” was developed at Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, by creative directors Sascha Hanke, Timm Hanebeck, art director Kathrin Seupel, photographers Annika Rose and Andreas Mock, and senior project manager Inga Gerckens.