Bonafide Coffee is presented as the way to keep going in this series of print advertisements from Argentina. Espião (Spy), Cientista (Scientist), and General each presents a man who should be dead but yet continues to perform his duty. “Noir Intense Coffee. Keeps you awake”.
The Noir Coffee campaign was developed at Craverolanis Euro RSCG, Buenos Aires, Argentina by executive creative directors Juan Cravero and Dario Lanis, creative director Toto Marelli, copywriter Adolfo Rodriguez, art director Diego Urbano, account supervisor Laura Erobaldi, advertiser’s supervisor Ivan Canales, with photography by Buena Vista Fotografia.