EBay in Australia has launched a new campaign, Big Game Shopping, with a TV advertisement featuring a television documentary approach to life in the wild. Wild game hunters out on the praires track down furniture and accessories. But they’re beaten to the great prize by a woman who knows how to get a great deal on a lamp. “More bargains than you can shake a net at!”
Click on the image below to play the video in YouTube
The Big Game, spread across internet and television, was developed at Whybin\TBWA\Tequila, Sydney, by creative director Garry Horner, creatives Joe Craig and Janelle Shearer, agency producer Sean Ascroft, account directors Olivia Hall and Ryan Bernal, planner Matt Robinson.