Bendon Lingerie Sleepwear Up All Night

Bendon Lingerie Sleepwear was promoted in New Zealand and Australia as the lingerie to keep you up all night in this ad released in April 2007. Young women yawn their way through the day to the sounds of a music box playing Brahams’ Lullaby.

Girl yawns in Bendon Lingerie television commercial

Click on the image below to play the video.


The Up All Night ad was developed at Ideaworks, Sydney, by copywriters Rodd Martin and Christian Kernot, art director Hema Patel, account manager Kristen Smollen and agency producer Laura Langdon.

Filming was shot by Rodd Martin and produced by Gordo Westmann at UFO Film, Sydney, with editor Remi Luxford. Sound was designed by Rod Enright at Song Zu, Sydney.

Filed under: Bendon, Commercials

Tagged: , , ,