Bendon Lingerie Sleepwear Up All Night
Bendon Lingerie Sleepwear was promoted in New Zealand and Australia as the lingerie to keep you up all night in this ad released in April 2007. Young women yawn their way through the day to the sounds of a music box playing Brahams’ Lullaby.
Click on the image below to play the video.
The Up All Night ad was developed at Ideaworks, Sydney, by copywriters Rodd Martin and Christian Kernot, art director Hema Patel, account manager Kristen Smollen and agency producer Laura Langdon.