Become the King of Bluff
Live Poker, the French magazine that leaves nothing to chance, presents three print advertisements to demonstrate the skills required for an excellent game of Poker. “Become the King of Bluff” is played out in a Klu Klux Klan meeting, a beauty contest and in a robbery investigation. KKK won a silver award for print at Eurobest 2008.
The King of Bluff campaign was developed at DDB, Paris, France, by creative directors Alexandre Hervé, Sylvain Thirache, copywriter Olivier Lefebvre, art director Benjamin Marchal, art buyer Sophie Mégrous, advertiser’s supervisor Thomas Granger, account supervisor Georges Djen, photographer David Stewart, with retouching at B’pong, Paris.