BBDO New York won two Grand Prizes at the London International Awards this week for an out of home campaign promoting BBC World in the United States. A series of 2D wire sculptures was designed to depict compelling scenes from current world news stories, connected to apartments with coaxial cable. The aim of the campaign was to encourage viewers to ask their cable television companies to include BBC World on their programming.
BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, creative directors Jerome Marucci and Steve McElligott, art director Chuck Tso, copywriter Scott Kaplan, agency producers Jd Michaels and Betsy Jablow, and illustrator Elizabeth Berrien (Wire Lady).
Berrien treated her human subject with the same intense attention to detail and energy that she applies to her wildlife forms. “I placed myself in the shoes of each and every person… the child soldier, and the adult soldier who exploits him; the downed and fleeing protestors, and the riot cops causing them harm… the airplane dropping food, and the refugees awaiting aid… giving empathy to each of them was a very intense experience.”
The BBC World Cables campaign won LIA Grand Prizes for Non Traditional Media and Design.