The Inspiration Room

Bazooka Bubblegum Airbag

Bazooka Bubblegum, a Topps brand, is presented as crash protection for boys in Airbag, an award-winning print advertisement from Belgium.

Credits

The Bazooka Airbag ad was developed at Duval Guillaume, Brussels, Belgium, by creative directors Katrien Bottez and Peter Ampe, art director Christian Loos, copywriter Raoul Maris, and photographer Marcel Veelo.

The ad won Bronze at Eurobest 2007, two Silver Lions at Cannes 2008, Gold at The New York Advertising Festival in 2008, and Gold at Kinsale Sharks Awards in Ireland.

Joe La Pompe presents two earlier versions of the same idea, one for Babol chewing gum in 2007, and an earlier poster for the Ford Fiesta in 1998.

Neighbouring Posts

« « Honda Drive Every Drop Online | Aquafresh Yoga Master » »

Location (Belgium).

This entry was posted on Thursday, October 23rd, 2008 at 10:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Duval Guillaume, Marcel Veelo

Posted in Inspiration, Print Press Posters Billboards

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1. Bazooka Bubblegum - Airbag | The Ad Feed says:

   October 24, 2008 at 5:05 am

   [...] Via The Inspiration Room Daily. [...]

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2. Cannes Press Lions Winners 2008 | The Inspiration Room Daily says:

   October 25, 2008 at 12:01 pm

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   November 7, 2008 at 11:00 pm

   [...] is some similarity with the Bazooka Gum Airbag print ad from Belgium, though the concept of safety is more developed here. Share and [...]

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