Bayer Advanced Plant Food for Trees
Bayer Advanced Plant Food was promoted in a print advertising campaign featuring a tree so large that people on each side can be unaware of each other’s presence. Three scenarios are presented: USA Army vs Taliban, Police vs Kidnapper, and Backpacker vs Tiger. Police vs Kidnapper won a Silver Lion at Cannes International Advertising Festival 2008.
The Advanced Plant campaign was developed at FP7 Doha, Qatar, part of Fortune Promoseven, by creative director/art director Fadi Yaish, copywriter Kartik Aiyar, art director Makaran Patil, account supervisors Maisa Taha and Hassan Akasheh, and photographer Allen Wong at Wizard Photography.