Bayer Advanced Plant Food for Trees

Bayer Advanced Plant Food was promoted in a print advertising campaign featuring a tree so large that people on each side can be unaware of each other’s presence. Three scenarios are presented: USA Army vs Taliban, Police vs Kidnapper, and Backpacker vs Tiger. Police vs Kidnapper won a Silver Lion at Cannes International Advertising Festival 2008.

Bayer Kidnapper


Bayer Advance Plant Food ad Kidnapper vs Police

Bayer Advance Plant Food Tiger vs Kidnapper

Bayer Advance Plant Food Tiger vs Kidnapper

Bayer Advance Plant Food Army vs Taliban

Bayer Advance Plant Food Army vs Taliban

Credits

The Advanced Plant campaign was developed at FP7 Doha, Qatar, part of Fortune Promoseven, by creative director/art director Fadi Yaish, copywriter Kartik Aiyar, art director Makaran Patil, account supervisors Maisa Taha and Hassan Akasheh, and photographer Allen Wong at Wizard Photography.

Filed under: Bayer, Print

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