Bavaria Life is Life

Bavaria, a brewing company in The Netherlands, is running “Life”, an ad featuring the birth of an 1980’s Austrian One-Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. The ad cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, “Life is…Life”

Bavaria Life ad

Click on the image below to play the Life is Life video.


The Life campaign was developed at Selmore, Amsterdam, by executive creative director FC Walvish, creative director/copywriter Poppe van Pelt, creative director/art director Diederick Hillenius, agency producer Violet Van Der Straaten, account supervisor Guido Van Der Meijden working with Bavaria marketing manager Frenkel Denie.

Filming was shot by director Jonathan Herman via Bonkers with producer Saskia Kok. Post production was done at Hectic Electric.