Ford’s sponsorship of AFL was promoted in 2007 with the story of Barry Hall lining up against his old childhood club, the Broadford Under 11s in Victoria. Viewers are invited to connect with the website TheOval.com.au where Ford’s support of grass roots footy is further developed.
Barry Hall is a forward with the Sydney Swans Australian rules football club and a prolific goal kicker. He is nicknamed “Big, Bad, Bustling Barry Hall” because of his propensity for white line fever (pitch rage). In this spot Hall returns to his family roots. The boy he knocks over is his nephew. His mother and aunt are in the crowd cheering. The Under 11s coach in the ad was Barry’s childhood coach. During the shoot the coach brought out a team photo which showed Hall as a young boy. The jersey Barry sports was made for the shoot and has a ‘BHFC’ logo on it. Hall signed it and it has been donated to the club.
Click on the image below to play the video in YouTube
Barry Hall vs Broadford was developed at JWT Melbourne by creative director Jeremy Wynne, art director Jason Ryan, copywriter Scott Glennon, and agency producer Justin Kubale.
Filming was directed by Sean Byrne via Renegade Films with producer Richard Hearman.
via Campaign Brief and Best Ads on TV