Bankwest Happy Bank Creatures

BankWest worked with Host, Sydney, to launch a new marketing and advertising campaign, “Happy Banking”, taking the bank from a focus on Western Australia to a whole-of-Australia approach. BankWest used the February 2007 campaign to promote Rate Tracker, a new category of home loan in the Australian mortgage market. An animated sunflower, sun, dog and singing kittens pick up the feel of Creature Comforts in their reflections on what makes people happy. The campaign includes the interactive site, and a range of print, outdoor and in-store advertisements.

Sunflower in Bankwest TV ad

The sunflower talks about the difference an ‘open attitude’ can make to happiness. A wind-up dog talks about meeting Peter Ustinov at the Cross (Kings Cross, Sydney). It’s all about that little bit extra interest you pull out. A talking sun talks about generosity making people happy? And perhaps a bank that offers a lower mortgage rate.

Kittens sing for the Flower.

Now you may wonder why we are here, or what we have to say?
We heard you’re feeling blue, so we made a song for you.
That’s a strange name for a girl, so can we call you Shirley?
Hey you’re looking great, out of 10 we give you 8!
So if life deals up some knocks, don’t panic!
At least you don’t have to pee in a plastic box.

Bankwest Happy poster

Bankwest Happy Banking site


The Happy Bank campaign was developed at Host, Sydney by The Glue Society, with production done through Radical Media, Sydney.

Anthony Freedman, managing director at Host, explained,

“The idea is quite simple. A bank that has the ambition to make banking a positive experience would conduct research to learn what makes people happy. The twist is that this research happens to be with things universally recognised as bringing happiness like the Sun, a flower, a basket of kittens and so on – happiness experts if you like.”

Filed under: Bankwest, Commercials

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  • Virginia

    Looking for bankwest Goldfish commercial??? Please help! Thank you

  • Danny

    im looking for the BEAR commercial !!!! where is it!!!

    • Nic

  • Amanda

    i’m looking for the sunflower add where the sunflower is singing a little tune about “fee free”
    its very cute and i am after it urgently if possible… unable to find it anywhere on youtube

  • Kristy

    Hi I am looking for the bankwest bear ad, I can’t find it anywhere on the net, can you please help me at all?

  • Kristy

    he’s the latest one out and he’s blue with brown overalls and blue buttons.

  • Bec

    Looking for the “fee is for free” singing sunflower ad…anyone no where i could find it on the net?

  • Nix

    I’m looking for the Kitten Ad where they DON’T sing

  • Nix

    I’m looking for the Kitten Ad where they DON’T sing….

  • Barb Keys

    Who’s female voice is used for the bird in the latest ad…

  • Neil Zironda

    I’m wondering if u can send me the commercial with the puppy who digs up a huge bone,and says’ if your gonna do it, do it big! I love it. I have my puppy on facebook, he is just as cute & looks very similar, his name is snowy kins. he wants 2 become famous and do a commercial like yours, show him 2 everyone! the moore friends the better,
    thanking you,
    Snowys daddykins
    Neil Zironda.