Bandaid Tough Strips Wire

Band-Aid Waterblock Tough Strips are being promoted in Australia with a print advertising campaign in which a police surveillance team uses the plasters to wire a microphone and lead to an informant, who’s breaking out in a cold sweat.

Bandaid Tough Strips attaching a microphone cable


The Tough Strips Wire ad was developed at JWT Sydney by executive creative director Andy DiLallo and Jay Benjamin, art director Blair Kimber, copywriter Adam Fine and Hamish Grieve, agency producer Graeme De Vallance, client service Peter Bosilkovsky, photographer Simon Harsent, and retouchers Marcus Thyer and Lee Turner.

Filed under: Print

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