Baked Beans Backdraft for Earth Hour

SPC in Australia provided an earthy television advertisement supporting this year’s Earth Hour initiative. “Backdraft” plays on the power of baked beans methane used for lighting. So much for reducing carbon emissions!

Baked Beans tin in Earth Hour ad

Click on the image below to play the video.


The Backdraft ad was developed at BADJAR Ogilvy Melbourne by creative directors Michael Knox, Pam Kaplan, art director Nicholas Desira, copywriter Sally Richmond and agency producer Lyndall Roberts.

Filming was shot by Micca Delaney via Exit Films, Melbourne, with producer Allison Lockwood.