The Inspiration Room

Baileys Listen To Your Lips

Diageo GB is investing £6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a £4m burst of new consumer advertising with the theme of “Listen to Your Lips”. The campaign is designed to “make the brand more relevant and contemporary, and inspire women to lead a more sensory life”.

Here are two of the print advertisements, the end result of collaboration with British photographer Rankin.

See our earlier post with behind-the-scenes glimpses of Rankin’s studio.

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Location (UK).

This entry was posted on Friday, October 10th, 2008 at 10:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Baileys, Diageo

Posted in Inspiration, Print Press Posters Billboards

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1. Baileys Lips Campaign on TV | The Inspiration Room Daily says:

   November 3, 2008 at 11:45 pm

   [...] Two television commercials, Music To Your Lips (International) and Coffee (USA), follow on from a print advertising campaign and online [...]

   Reply