Diageo GB is investing £6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a £4m burst of new consumer advertising with the theme of “Listen to Your Lips”. The campaign is designed to “make the brand more relevant and contemporary, and inspire women to lead a more sensory life”.
Here are two of the print advertisements, the end result of collaboration with British photographer Rankin.
See our earlier post with behind-the-scenes glimpses of Rankin’s studio.
