Baileys Listen To Your Lips

Diageo GB is investing £6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a £4m burst of new consumer advertising with the theme of “Listen to Your Lips”. The campaign is designed to “make the brand more relevant and contemporary, and inspire women to lead a more sensory life”.

Here are two of the print advertisements, the end result of collaboration with British photographer Rankin.

Baileys Lips print advertisement


Baileys Lips print advertisement

Baileys Lips print advertisement

Baileys Lips print advertisement

See our earlier post with behind-the-scenes glimpses of Rankin’s studio.

Filed under: Baileys, Diageo, Print

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