Aware Helpline for Verbal Abuse

The Aware Helpline in Singapore commissioned a set of print advertisements reminding women that domestic violence includes verbal abuse. Three men yell at women, with their hands thrusting forward from their mouths. “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support, Monday to Friday, from 3 pm to 9.30 pm, 1800 774 5935.”

Verbal Abuser pulls hair


Verbal Abuser grabs chin

Verbal Abuser hits with fist

Credits

The Verbal Abuse campaign was developed at Saatchi & Saatchi Singapore by executive creative director Andy Greenaway, creative director Richard Copping, art directors Ronojoy Ghosh and Ng Pei Pei, copywriters Simon Jenkins and Andrew Petch. Photography was provided by Teo Studio, retouched by Kendrick Wong. Art buyer was Adrel Law.

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Location Singapore (Singapore)
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5 Responses to Aware Helpline for Verbal Abuse

  1. alexdukal says:

    Well, someone could say “the same concept”, I say “… exactly like my illustration, with a difference of ten years!”
    http://www.flickr.com/photos/ravenpix/385715922…

  2. spwif says:

    I am quite sure my husband is suffering from asperger sydrome. He refuse to get any disgnose. Sometime he abuse me verbally without knowing and understanding how painful it is. We have stop communicating and he is planning to move out. Where can I get help, or how can I get help.

  3. Matahari says:

    My husband makes me feel bad all the time if I don’t give in to him, physically . Or if I don’t obey him in certain ways..he uses the reasons ” You know that it’s a sin if you don’t obey your husband’s commands..?”

    This is just a jist of what he does to make me feel bad. He hardly compliments me on anything I do or my accomplishments in Art as he’s not into it and he buys little gifts or post sweet comments on my Facebook to make up for his words and show everyone that he’s a good and loving husband…. I don’t want people to think bad of him but I don’t want people to think that he’s a good guy either because I know what kind of man he is…

    I don’t know what to do.

  4. Rob Grant says:

    I like the concept and would like to use the pictures, unfortunately since all of the antagonist appear to be white males, this is not something that would be comfortable sharing with my peers.

    I will think about using the concept to create a race neutral image. Thanks!

  5. Joshua says:

    I think it is ridicoulus that they are all men and white….. Females can dish out verbal abuse just as much as men can. Not to mention other races too.

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