Aware Helpline for Verbal Abuse
The Aware Helpline in Singapore commissioned a set of print advertisements reminding women that domestic violence includes verbal abuse. Three men yell at women, with their hands thrusting forward from their mouths. “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support, Monday to Friday, from 3 pm to 9.30 pm, 1800 774 5935.”
The Verbal Abuse campaign was developed at Saatchi & Saatchi Singapore by executive creative director Andy Greenaway, creative director Richard Copping, art directors Ronojoy Ghosh and Ng Pei Pei, copywriters Simon Jenkins and Andrew Petch, and art buyer Adrel Law. Photography was provided by Teo Studio, retouched by Kendrick Wong.