Olympus Binoculars Close Up of Australian Wildlife

Olympus in Australia is linking the optical zoom on binoculars with Australian wildlife in a campaign featuring a koala, echidna and red-tailed cockatoo. When you look at things through Olympus Binoculars they get closer than you’d ever imagine.

Olympus Koala print ad


Olympus Echidna print ad

Olympus Cockatoo print ad

Credits

The campaign was developed at JWT Sydney by executive creative director Andy DiLallo and Jay Benjamin, creative group head/art director John Lam, creative group head/copywriter Jason Ross, acount manager Peter Bosilkovski, typographer Jeffrey Oley, photographer Adam Taylor, with retouching done at Electric Art.

The team at Electric Art tell us that the animals in these images were the trickiest element to retouch, so they were shot first, with the background and talent lit to match. Each creature was manipulated from between 3-6 shots each.

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  • http://www.confidentialpleasures.com JC

    That’s just silly, and definitely too close for comfort

  • ruzz

    woooooow!!!

  • ruzz

    billy

  • yesenia

    SOOOOOO….FAKE!!!!!!!
    THE ANIMALS LOOK FAKE!! DONT U THINK…?

  • YESENIA

    what!!!!!!! u dont make scence!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!………………………