Health Insurance company, Australian Unity, has been placing stickers around Melbourne to encourage a healthier approach to life, “Stay well, live longer”. To help encourage smokers to quit, stickers were placed at smokers’ gathering places, promoting the offer: “You were here. Get up to $60 per year to stop smoking. Call 13 29 39 or visit australianunity.com.au”
Pedestrians choosing the escalator or stairs were encouraged to choose exercise over laziness.
The Australian Unity campaign was developed at DDB Melbourne by executive creative director Michael Faudet, art directors/copywriters Michael Davey and John Akritidis, account director Jade Horton, Fleur Crawford, Sarah Tonner, Anushka Oosterloo.