Australian Cricket Summer Rivalry

The Australia vs New Zealand & South Africa summer cricket series is being promoted with a tongue-in-cheek television advertising campaign reminding Australians of their long heritage of rivalry. A presenter stands in what appears to be a museum of cricket history, using slide projection, miniature players, historical footage and a sheep to stir the age-old feelings of competition. The series is sponsored by The Commonwealth Bank of Australia and Three.

Australian Cricket TV commercial with man and sheep


Sheep

The sheep is one of the symbols of rivalry between Australia and New Zealand. There are approximately 120 million sheep in Australia, compared to 45 million in New Zealand. However sheep farming is more central to the identity of New Zealand. Australians seem to take great pleasure in talking about New Zealand sheep…

Click on the image below to play the video in YouTube (HD)

Big Hand

The rivalry hasn’t always been entirely sportsmanlike…

Click on the image below to play the video in YouTube (HD)

Credits

The Commonwealth Bank Cricket Series campaign was developed at Leo Burnett, Melbourne, by executive creative director Alex Mooney, creative director Jason Williams, head of art David Klein, senior copywriter Brendan Greaney and agency producer Sally Davis, account team Patrick Rowe and Nathan Trent.

Filming was shot by Simon McRae via Orange Whip Films.

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Location Australia (Australia).

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3 Responses to Australian Cricket Summer Rivalry

  1. Michael says:

    What’s the name of the elderly presenter? Surely, must be a well-known former cricket hero (he doesn’t appear to have an Australian accent)…
    Thanks.

  2. Ken Baker says:

    What’s the name of the elderly presenter? I seem to know the face but can’t place it

Trackbacks/Pingbacks

  1. [...] Rivalry. Australië speelt mijn geliefde sport cricket tegen aartsrivaal Zuid-Afrika deze zomer, uh, winter (zomer daar, heerlijk). En tegen de regio-rivaal Nieuw Zeeland (dat verklaart dat schaap in de tweede commercial, het waarom vergt veel te veel woorden en heeft alles te maken met de rivaliteit tussen de Aussies en de Kiwis). Vreemd genoeg kon ik nergens vinden hoe die presentator heet, moet toch een gerespecteerde oud-cricketheld zijn… Live te zien op je beeldscherm via Cricket Australia, als je maar betaalt. Via The Inspiration Room. [...]



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