Australian Cricket Summer Rivalry

The Australia vs New Zealand & South Africa summer cricket series is being promoted with a tongue-in-cheek television advertising campaign reminding Australians of their long heritage of rivalry. A presenter stands in what appears to be a museum of cricket history, using slide projection, miniature players, historical footage and a sheep to stir the age-old feelings of competition. The series is sponsored by The Commonwealth Bank of Australia and Three.

Australian Cricket TV commercial with man and sheep


Sheep

The sheep is one of the symbols of rivalry between Australia and New Zealand. There are approximately 120 million sheep in Australia, compared to 45 million in New Zealand. However sheep farming is more central to the identity of New Zealand. Australians seem to take great pleasure in talking about New Zealand sheep…

Click on the image below to play the video in YouTube (HD)

Big Hand

The rivalry hasn’t always been entirely sportsmanlike…

Click on the image below to play the video in YouTube (HD)

Credits

The Commonwealth Bank Cricket Series campaign was developed at Leo Burnett, Melbourne, by executive creative director Alex Mooney, creative director Jason Williams, head of art David Klein, senior copywriter Brendan Greaney and agency producer Sally Davis, account team Patrick Rowe and Nathan Trent.

Filming was shot by Simon MacRae via Orange Whip Films.

  • http://www.reclamewereld.blog.nl Michael

    What’s the name of the elderly presenter? Surely, must be a well-known former cricket hero (he doesn’t appear to have an Australian accent)…
    Thanks.

  • Ken Baker

    What’s the name of the elderly presenter? I seem to know the face but can’t place it