The National Australia Day Council, is urging people to start planning for Australia Day in a TV ad featuring a couch potato and a patriotic government employee. Mr Smither sits on the couch, half asleep, trying to keep an eye on the diving on television. As the scores for technical ability are read out, the doorbell rings. The guy at the door says, “Our records indicate that last Australia Day you spent the day on the couch”. Smither’s love for barbecue meals is revealed to have slipped, judging by the state of his gas barbecue. Revealing a Whispering Jack tattoo, the visitor asks, “Do you think Farnsy (John Farnham) would neglect his barbie?”
Click on the image below to play the video in YouTube
This year’s Australia Day campaign was developed at George Patterson Y&R, Melbourne by executive creative director Paul Catmur, creative director Ben Coulson, art director Chris Northam, copywriter Simon Bagnasco, and agency producer Mandy Celms.
Filming was directed by Nice Trees (Ben Saunders and Germain McMicking), via The Directors Group, Melbourne.