Aussie Bodies Keep Humans Running

Health Brands Australia is promoting Aussie Bodies Protein Revival products with a TV ad in which two men live the lives of lab rats, in the rat exercise wheel and maze, under the watchful eye of their rodent masters.

Protein Revival Rats watch humans running

Two men in sweat suits rely on a tube of food to keep their pace on the treadwheel and in the maze. P”rotein Revival keeps humans running”.

Click on the image below to play the video.


The Aussie Bodies ad was developed at CumminsNitro, Melbourne, by creative director Sean Cummins, art director Carolyn Davis, copywriter Matt Page, agency producer Jill Wheeler.

Filming was shot by director Sam Peacocke via Robber’s Dog with director of photography Jac Fitzgerald, and producer Sarah Cook.