Audi Puts Old Technology On Notice at Super Bowl
Audi serves notice on old technology with Horsehead, a SuperBowl TV ad for the Audi R8 with references to The Godfather. The spot is a reference to the 1972 movie, The Godfather, in which film director Jack Woltz wakes to find himself sleeping next to the severed head of his favorite prized horse, a $600,000 stud named Khartoum. The big-shot Hollywood producer begins screaming hysterically.
Click on the image below to play the video.
The Audi Horsehead ad was developed at Venables Bell & Partners, San Francisco, by creative directors Paul Venables and Greg Bell, art director Jonathan Byrne, copywriter James Robinson and agency producer Craig Allen.