Audi Puts Old Technology On Notice at Super Bowl

Audi serves notice on old technology with Horsehead, a SuperBowl TV ad for the Audi R8 with references to The Godfather. The spot is a reference to the 1972 movie, The Godfather, in which film director Jack Woltz wakes to find himself sleeping next to the severed head of his favorite prized horse, a $600,000 stud named Khartoum. The big-shot Hollywood producer begins screaming hysterically.

Godfather screams in Audi Horsehead ad

Click on the image below to play the video.


The Audi Horsehead ad was developed at Venables Bell & Partners, San Francisco, by creative directors Paul Venables and Greg Bell, art director Jonathan Byrne, copywriter James Robinson and agency producer Craig Allen.

Filming was shot by Noam Murro via Biscuit Filmworks, Los Angeles, with director of photography Toby Irwin and line producer Jay Veal. Editor was Avi Oron at Bikini Edit.

Music was provided by Guy Amatai at Pivot Audio. Sound was mixed by John Bolen at Play. Colorist was Stefan Sonnenfeld at Company 3. Final composite was done by Jake Montgomery at Method Studios.