AUCMA Fresh Keeping Fridge Creatures

The AUCMA refrigerator is being promoted in China with a set of print advertisements presenting fresh food in a fresh way. A lobster made of fresh meat cuts. A crab composed of fresh fruit. A fish made of green vegetables.

Lobster in AUCMA print advertisement

Crab in AUCMA print advertisement
Fish in AUCMA print advertisement


The AUCMA Fresh campaign was developed at Linksus, Beijing, by creative director/art director Polar Qiao, art directors Luo Ze, Hu Quansheng, Jing Youjia, copywriter Liu Danqing, photographers Wang Qiang and Hui Jing.