The AUCMA refrigerator is being promoted in China with a set of print advertisements presenting fresh food in a fresh way. A lobster made of fresh meat cuts. A crab composed of fresh fruit. A fish made of green vegetables.
The AUCMA Fresh campaign was developed at Linksus, Beijing, by creative director/art director Polar Qiao, art directors Luo Ze, Hu Quansheng, Jing Youjia, copywriter Liu Danqing, photographers Wang Qiang and Hui Jing.