AT&T Butterflies for Gymnastics Coverage
AT&T is promoting its wireless provision of NBC coverage of the Beijing Olympics with a 30 second television commercial featuring gymnast Nastia Liukin. We’re given a sense of Liukin’s emotional preparation for the vault, symbolised by the butterflies clinging to her torso. As she runs towards the vault the butterflies are left behind. “Don’t miss a butterfly”. Note the use of two colors throughout: black and orange.
The Butterflies advertisement was developed at BBDO Atlanta by creative group head Susan Credle, art director Tim Bayne, copywriter Lauren Connolly, agency producer Nicole Lundy and music producer Melissa Chester.
Sound was designed by Bill Chesley at Amber Music. Original music was provided by Amber Music.