Atari Sports Pixelated

Atari is promoting a range of sports games in New Zealand. A tennis racket, golf ball and football are pixellated to demonstrate the connection betwen screen and game. “Atari. Since 1972.”

Tennis player in Atari print ad

Golf ball in Atari print ad

Football player in Atari print ad


The Sports campaign was developed at Republik, Auckland, by art director Greg Wylie, account director Paul McNamara, retouchers Brett Sanders and Colin Falefata (DJ Cole).

Filed under: Atari, Print