ASH (Action on Smoking and Health) in New Zealand contrasted the impact of the September 11, 2001 attack on the Twin Towers with the impact of smoking on human lives. Terrorism related deaths since 2001: 11,337. Tobacco related deaths since 2001: 30,000,000. For help call 0800 ASH INFO
The ASH Towers poster was developed at DDB New Zealand by executive creative director Toby Talbot, copywriter Paul Hankinson, art director Mike Davison, advertising executives Jenny Travers and Paul Wilson, photographer Rory Carter (Reload) and retoucher Grant Allen at Slice Image Makers.
See also the Khaleej Times print advertisement from 2007, developed by Percept Gulf Dubai.