Artline the Pen More People Pinch

Pens have no sense of faithfulness. They’ll go with anyone who takes them. And so it seems that Artline pens in Australia (a Pelikan product line) have developed this sense of promoscuity to a fine art, earning themselves the reputation as the pen more people pinch.

A deal is done with an Artline pen


Circle of Ink – Journey

A pen finds its way into the hands of a sister, teacher, waitress, a diner, a colleague, a rock star and home again via an autograph signing.

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Treaty

A treaty, just signed, is brought into jeopardy as the signatories go into battle over custody of the pen.

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Courier

A courier finds that his client at the front door will do anything to get her hands on his Artline pen.

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Credits

The Artline campaign was developed at The Brand Shop by executive creative director Monty Noble, art directors Andrew Jones, Richard McAuliffe and Steven Iannello, copywriter Roger Heath, Greg Alder and Michael Perry, and agency producer Elissa Maine.

Filming was shot by director Bruce Allan via Flying Fish.