Art of Footy by Michelangelo
The Advertiser in Adelaide has published a full page ad promoting coverage of AFL by their chief football writer, Michelangelo “The Rooch” Rucci. The adaptation of Michelangelo’s creation of Adam from the Sistine Chapel ceiling will also appear in toilets and on the large screen at Adelaide’s AAMI stadium.
The Michelangelo work was developed at KWP! Adelaide, by creative director James Rickard, account managers John Baker and Monica Hoffman, and Advertisor Newspapers marketing director Dan Demaria.