Ariel or the Runway?

Why look after your clothes? Procter & Gamble presented a warning to viewers in this television commercial featuring a wearable art fashion show. Want to end up with clothes like this in the future? No? Then use Ariel on the clothes you’re lucky to have now.

Bubbles model in Ariel Runway commercial

“Esta es la moda que se viene. Cuida la ropa que la tenĂ©s.”

“This is what’s coming up in fashion. You’d better take care of the clothes you already have.”

Click on the image below to play the video.


The Desfile (Runway) ad was developed at Del Campo Nazca Saatchi & Saatchi by

Filming was shot by Baby at Rebolucion, Buenos Aires, Argentina.