Ariel Liquid Fabric Transformations
Ariel, the laundry liquid from Procter & Gamble, was promoted in Argentina in 2007 with a print advertising campaign transforming fabrics into liquid to illustrate the power to transform liquid into fabric.
Turns Guacamole back into cotton.
Turns mud back into corduroy.
Turns ink back into denim.
Turns mustard back into jersey.
Turns ketchup back into polyester.
The Ariel Liquid Fabric Transformations campaign was developed at Del Campo Nazca Saatchi, Buenos Aires, by executive director Gastón Bigio, creative director/copywriter Jorge Ponce Betti, creative director/art director Gabriel Huici, head of art Jonathan Gurvit, account team Andrea Díquez and Enrique Vera Vionnet, agency producer Luli Dragan, photographer Matías Posti and digital retoucher Pablo Romanos.