Arcor Big Bubbles from Brazil

Arcor, the multinational confectionery company, presented this double-page magazine spread in Brazil, showing the thrill of blowing a large pink bubble. Two versions of the ad show a boy and a girl with a 3D “Big Big” pink bubble revealed as the magazine opens.

Credits

The Big Bubble ads were developed at Leo Burnett Publicidade, São Paulo, Brazil, by executive director Renato Loes, creative director Renato Loes and Ruy Lindenberg, art director Luis Catapano, account director Cecília Duarte, account executive Isabel Coletta, photographer Dercílio Vanzelli.

The campaign won a Bronze Press Lion at Cannes 2008, and a Bronze at FIAP Ibero American Advertising Festival 2008.

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Location (Brazil).

This entry was posted on Thursday, November 20th, 2008 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.