Arcor Big Bubbles from Brazil
Arcor, the multinational confectionery company, presented this double-page magazine spread in Brazil, showing the thrill of blowing a large pink bubble. Two versions of the ad show a boy and a girl with a 3D “Big Big” pink bubble revealed as the magazine opens.
The Big Bubble ads were developed at Leo Burnett Brasil, São Paulo, by executive director Renato Loes, creative director Renato Loes and Ruy Lindenberg, art director Luis Catapano, account director Cecília Duarte, account executive Isabel Coletta, photographer Dercílio Vanzelli.
The campaign won a Bronze Press Lion at Cannes 2008, and a Bronze at FIAP Ibero American Advertising Festival 2008.