GlaxoSmithKline Ltd is advertising the Aquafresh Flex Direct Toothbrush with a print advertising campaign developed in Hong Kong, featuring a range of yoga positions. A yoga master with bristles on his head demonstrates the flexible nature of the toothbrush.
The Aquafresh Yoga Master campaign was developed at Grey, Hong Kong, by executive creative director Keith Ho, creative director/art director Davey Lui, art director Michael Lse and copywriter Vincent Tse.
(China) 
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