GlaxoSmithKline Ltd in Hong Kong has commissioned a set of print advertisements promoting the Aquafresh Flex Direct toothbrush. Three photographs show a biscuit, sweetcorn and a lollipop encased in a toothbrush in the shape of a snake. “There’s no escape for trapped food.”
Credits
The Aquafresh campaign was developed at Grey Hong Kong by executive creative director Keith Ho, creative director/art director Brian Ma, creative director/copywriter Alfred Wong, art director Leo Yeung, copywriter Tony Chan, with photography and retouching by Anton Digital Art Ltd.
(Average: 3.60 out of 5)
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It’s clever, like a snake trapping its prey.
But I’d be concerned that some kids might take it too literally and develop a fear towards tooth brushes now