Aquafresh Flex Provides No Escape
GlaxoSmithKline Ltd in Hong Kong has commissioned a set of print advertisements promoting the Aquafresh Flex Direct toothbrush. Three photographs show a biscuit, sweetcorn and a lollipop encased in a toothbrush in the shape of a snake. “There’s no escape for trapped food.”
The Aquafresh campaign was developed at Grey Hong Kong by executive creative director Keith Ho, creative director/art director Brian Ma, creative director/copywriter Alfred Wong, art director Leo Yeung, copywriter Tony Chan, with photography and retouching by Anton Digital Art Ltd.