Applied Funology from Sierra Mist

Pepsico’s Sierra Mist is being associated with light moments in Funology, an online advertising campaign. Funology is the refreshing new path by Sierra Mist Free, making it the first belief system to double as a soft drink.

Funology Posters


The site, sierramistfree.com, offers a Fonology test, a downloadable book on funology, “I Feel Funny”, and a range of posters. The book was printed and slipped into hotel rooms alongside the Gideons Bible. A range of viral videos is being distributed, based on jokes from the “I Feel Funny” book.

Insectercise

“If you chance upon a large group of flies hovering over one object, what you’re witnessing is an insectercise class. With such a large group, you can infer that the instructor must be really good, hence the large turnout of clients. ”

Click on the image below to play the video in YouTube

Moustache Methodology

Try picturing what ever it is that bothers you with a moustache. Like, a bear.

Click on the image below to play the video in YouTube

Nano Comedy

What would happen if cells had a sense of humour? We’d have one liners to split your sides.

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Japanese Flag

With a Funology filter, anything can look funny…

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Credits

The Applied Funology campaign was developed at Creature Seattle by creative directors Jim Haven and Matt Peterson, copywriter Danielle Trivisonno, art director/copywriter Adam Deer and designer David Kaul.